NEPA BlogCon 2014


NEPA BlogCon 2014 was held on Saturday, October 11, 2014 at the Misericordia University Lemmond Theater in Dallas, PA. Over $3000 was raised for the selected charity NEPA BlogCon Code Camp which will launch in the summer of 2015 for girls in grades 4-6.

Presenter Info:


Shane Burcaw is your typical 21-year-old wise ass blogger with an enthusiasm for life and all of its bizarre and beautiful moments. The only difference is that Shane was diagnosed with Spinal Muscular Atrophy at age two and he’s been in a wheelchair his entire life, so his day-to-day looks slightly different than that of your average able-bodied person. Whether it’s planning crazy stunts involving his wheelchair and his friends on the basketball court, figuring out how to pee while on the road, or instructing a fellow student on the best way to prop his head up in class, Shane offers his own hilarious and unique perspective on life, love, and the pursuit of happiness. Be warned: this isn’t some depressing story of a plucky disabled teen overcoming the odds, though there are certainly moments of sadness and inspiration and odds to be found in these pages. Mostly this is a funny and eye-opening peek into the mind of a young man who started a blog several years ago and never expected to have so many people tuning into to the funny daily stories about his experiences. One thing’s for sure: you’ll never look at disability in the same way again.

Shane has an amazing web presence, check him out on the following networks:

Facebook: Laughing At My Nightmare | Laughing At My Nightmare, Inc.
Twitter: @shaner528

Presentation: Not available.
Brian Coe has worked in professional hockey for nearly two decades, and currently serves as the Wilkes-Barre/Scranton Penguins' Vice President of Operations. In this role with the American Hockey League club he oversees the team's game night entertainment and communications efforts, and is responsible for the organization's online and social media presence. Prior to joining the WBS staff in 2005, he worked in the Pittsburgh Penguins communication department, where he was one of the first full-time content creators for a National Hockey League team website. Find him on Twitter @brian_coe or connect with him on LinkedIn. Check out his new blog "Slapshots and Social Media" here.

Presentation: Slapshots and Social Media
Jim Cheney is the writer behind and After spending 2.5 years traveling in Asia, Jim settled in Harrisburg, Pennsylvania. Quickly realizing that he knew very little about his new home, he decided to start exploring with the same wonder and excitement he brought to his world travels.

Eventually, he noticed that there were no professional blogs focusing solely on travel in Pennsylvania, so he decided to create The key to his strategy with the site was to figure out how best to brand his site. After all, he couldn't compete directly with the tourism bureaus around the state. Instead, he opted to focus his attention on providing honest advice about the best places to see in the state. In other words, if something isn't worth visiting, he'll tell you. This has allowed him to differentiate himself from the other sources of information available about traveling in Pennsylvania.

Today, is quickly becoming the go-to website for honest travel information about things to do in Pennsylvania.

Follow Jim's adventures on Twitter @uncoveringpa or on Facebook.

Presentation: The Story of UncoveringPA and What You Can Learn From It
Frances Croke Page is a leader in branded entertainment within the advertising industry where she develops opportunities for brands to partner with content developers on digital, social, mobile, video, TV and print platforms.

As part of the team that inked Coca-Cola’s original deal with American Idol on FOX, ran The Restaurant with Rocco Dispirito on NBC, and Executive Produced Blow Out with Jonathan Anton on Bravo, Frances developed some of the first off-channel outreach to audiences using digital and social pathways. Frances most recently pioneered an in-house ‘content everywhere’ initiative designed to showcase brand access to non-traditional, new-media content opportunities including digital distribution systems, geo-targeted local initiatives, app & webisode development and product placement in non-ad supported cable networks.

Frances has two Emmy Nominations for executive production in the TV movie/mini-series category for Wool Cap and The Ron Clark Story as well as the prestigious Christopher Award recognizing content that honors the human spirit. This was the first time The Christophers gave the award to brand-funded work two years running.

A blogger for PureFoodsProject, Frances uses this firsthand experience to partner bloggers with brands on TV and at analog and digital events. She is also the founder of, an insider’s travel guide to the winter holidays.

A graduate of Wellesley College with degrees in Art History and Economic History she draws on both the analytical nature of economics and the critical thinking of art history in her work every day.

Twitter: @FrancesPureFoods

Presentation: Brands and Blogs
Danielle Fleming is the founder, creative mind and olfactive "nose" behind NOTE Fragrances. Self-taught and formally trained, Danielle has been studying the relationship between mind and scent and crafting scented products for over a decade. She learned her craft by studying the highly regarded method of olfactive training and creation by Jean Carles, a French perfumer and founder of the Roure Perfumery School (now owned by Givaudan). His method is considered to be the premiere training of modern perfumery around the globe. She also studied Herbal Techniques at il Laboratorio dell’ Erborista, in Pitigliano, Italy and has completed certification in The Technique and Language of Perfumery from Cinquieme Sens, perfumery training school for fragrance professionals in New York City.

Danielle honed her craft at Firmenich, the world's largest privately held fragrance house, at it's US headquarters in Princeton, NJ. As a Senior Consumer Insights Analyst, Danielle managed consumer insight and research projects for Fortune 50 global clients as well as internal proactive fragrance development initiatives. In this role, she decoded consumer language through qualitative and quantitative methodologies and translate these learnings into actionable next steps for fragrance development, concept integration, brand positioning and product launches.

Her experience, passion and dedication to scent and brand development has made her into an awarding winning leader in the global beauty industry where she has been the recipient of many awards including, “Top 20 to Know in the Beauty Industry” by GCI Magazine, Women Entrepreneur of the Year by the Small Business Development Center, Young Entrepreneur of the Year by Bank of America, Top 20 Under 40 Business Leaders in Northeast Pennsylvania, Small Business Spotlight Award, Best New Organic Product and Best in Show at the New York International Gift Show, and the United States Senate Award for Entrepreneurship from Sen. Arlen Specter. Danielle has presented research at national psychological conventions and was an invited panelist for Alternative Medicine Magazine.

Danielle has a B.A. in Psychology from Moravian College, a M.A. in Mental Health Counseling and an M.Ed. in Instructional Leadership from Marywood University.

Follow Danielle & NOTE Fragrances on Facebook, Twitter, Instagram, and Pinterest.

Presentation: 12 Years in 20 Minutes: What I've Learned in Entrepreneurship
Megan Galko--mom, blogger and social media influencer-- is a resident of Northeast PA, where she resides with her husband, 5 kids and a dog. She is a graduate of the University of Scranton and North Pocono HS. Prior to starting a family she served as Deputy Communications Director for the Pennsylvania Department of Community and Economic Development (DCED) under three Governors. She is also also a former reporter for The Scranton Times and The Moscow Villager.

Recently Megan has appeared on WBRE-TV Daybreak morning show, PA Live (WBRE) and been a featured speaker at Metro Action’s Social Media and Small Business Seminar where she spoke about using Facebook to promote your small business. She has spoken to the Kiwanis club monthly meeting about using Facebook to promote their initiatives. Her articles have also appeared in local publications such as Valley’s Child (a special publication of the Scranton Times/Tribune) and Dunmore Corners Life, The Abington Life and Pleasant Valley Life.

Megan has worked as a PPL Project Envolve Ambassador for the past year, working to help families become more energy efficient by making small changes in their day to day lives and guest posted on

Find her on Facebook and Twitter @nepamom.

Presentation: Make $$ With Your Blog
Elizabeth Guerrero is the founder of Team Thrive, a group of life-hungry women who are redesigning their lives through collaborative, relationship-based business. Elizabeth is realizing her own purpose through business mentoring, lifestyle blogging, and photography. She shares her joys and reflections on her personal blog, Radiant Abandon, and is a travel and culture blogger for Scoutie Girl. Elizabeth is unapologetically enthusiastic about sunsets, yoga, travel, green juice, vintage handkerchiefs, her two crazy cats, and her business.

Elizabeth has an amazing web presence, check her out on the following networks:


Presentation: Facebook, Your Followers and Your Business: How to Go From "It's Complicated to Engaged"
Christina Hitchcock, is the chief cook and bottle washer at It’s a Keeper. She loves to cook and is a self-proclaimed recipe hoarder who reads cook books cover to cover like most people ready a juicy novel. It’s a Keeper,, chronicles her adventures as she cooks and bakes her way through the pile of recipes that she’s collected. You can find Christina as a regular contributor on WNEP’s Home and Backyard program. She was also named the Best Blogger by both Electric City and The Weekender. Find her on Twitter: @itsakeeperblog and on Facebook.

Presentation: Make $$ With Your Blog
Suzanne Kelly is a fundraising/development, grant writing, marketing, public relations, and event planning professional.

Suzanne earned a bachelor of science in Business Administration/Marketing from Misericordia University and returned to her alma mater to earn her Master of Science, high honors, in Organizational Management with a concentration in non-profit. Her master's research was a "Quantitative study of Green-Care therapy on soldiers suffering from post-traumatic stress disorder." Suzanne is registered in Pennsylvania as Professional Fundraising Counsel. She has served on several non-profit boards and is currently active on two, Back Mountain Chamber of Commerce and Ballet Northeast. She is also a hospice volunteer.

Working in the for-profit arena afforded Suzanne experience and tremendous growth in the areas of corporate communications and technology sales. Her non-profit development and fundraising experience included working in domestic violence and sexual assault, higher education, print media, and community foundations. For over a decade, she performed extensive pro-bono work at WVIA TV/FM Public Broadcasting, serving as an on-air fundraiser, current events show producer and host, giving her the opportunity to meet and interview many fascinating citizens and civic leaders who work hard to make a difference.

In 2010 Suzanne was offered the opportunity to head the development and marketing team at The Lands at Hillside Farms, a historic, non-profit, educational dairy farm located in Trucksville, Pennsylvania. The farm's mission is to demonstrate and teach sustainable life choices. Ironically, this 412-acre farm was her playground as a child, where she spent countless days with friends roaming the pastures, hanging with the herd and exploring barns. Without hesitation, Suzanne chose to focus full throttle on the farm – to give up cameras for cows. The experience has been transformational.

Twitter: @KellyGreenLLC

Presentation: Making Eye Contact with Millions
Tanya King was fairly certain that she was a robot, up until recently. Not a highly complex mathematics engineering-type robot, but rather a small data recording robot. As a child while pouring over her mother’s photo albums she discovered that her “record” button was broken--permanently lodged in the ON position. She would stare at Polaroid squares for hours reliving every color, every smile, every wince, every genuine emotion that made up the events in her not so distant past and would stash them away in an internal cache. Soon her little robot brain needed more than just looking at photos. It wanted to make its own. The first time she held a 35mm camera in her hands it was like all was right in the world and so her love affair with photography began. After being diagnosed with lupus she gave up professional photography and now focuses her attention on staying healthy, practicing yoga, and publishing all her family’s adventures on her blog, You can also follow her on Twitter @tanyakingphoto

Presentation: Finding Your Own Photographer's Voice for Your Blog
Laurie McMillan, Ph.D., is an associate professor of English at Marywood University. She is not a techie, but she has been inspired to learn all kinds of new media writing so she can better teach and engage students. Her professional publications focus on writing, feminism, and teaching. She blogs regularly, both in her free time and with her students. Her first vlogging experiment (Laurie Mac’s How To) led to her interest in YouTube.

Lindsey and Laurie recently published “Performing Gender on YouTube: How Jenna Marbles negotiates a hostile online environment” in Feminist Media Studies. They are also co-producers, co-bloggers, and co-social media managers of WinkyFace, a YouTube channel in which they parody faculty life and interview fictional characters. They have involved students in their work and plan to teach an entire class on YouTube production in the future.

You can follow Laurie on LinkedIn or on Twitter @winkyfaceX2

Presentation: Fake it 'Til You Make It: Getting Started with Youtube
Lindsey Wotanis, Ph.D., is an assistant professor of communication arts at Marywood University. She teaches journalism and is interested in news, rhetoric, and social media. She advises the student-run newspaper, The Wood Word, as well as the campus chapter of the Society for Collegiate Journalists. She is the creator/editor for the communication arts department blog, Frame Your Future.

Lindsey and Laurie recently published “Performing Gender on YouTube: How Jenna Marbles negotiates a hostile online environment” in Feminist Media Studies. They are also co-producers, co-bloggers, and co-social media managers of WinkyFace, a YouTube channel in which they parody faculty life and interview fictional characters. They have involved students in their work and plan to teach an entire class on YouTube production in the future.

You can follow Lindsey on LinkedIn or on Twitter @winkyfaceX2

Presentation: Fake it 'Til You Make It: Getting Started with Youtube


Other people and local news sources have been kind enough to write about us on their websites and blogs. Here’s a list of those articles!


10.14.14 Misericordia University to host
NEPA BlogCon in October (Page 14)
Source: Back Mountain Community News
10.14.14 NEPA Scene among winners of 2014 NEPA Blog of the Year Awards Source: NEPA Scene
10.14.14 Finding Your Voice: NEPA BlogCon Inspires Bloggers Source: Rooted
10.13.14 Why We Proudly Sponsored NEPA BlogCon Source:
10.11.14 NEPA BlogCon Nerd Herd Source: Northeast PA WordPress
10.11.14 Women ‘rock it’ at NEPA Blog Con 2014 Source: The Times Leader
10.11.14 Event brings together NEPA’s blogging community Source: The Scranton Times-Tribune / Citizens’ Voice
10.09.14 #NEPABlogCon on #LeckeyLive Source: WNEP-TV
10.08.14 Keep Calm and Blog On: NEPA Blog Con Source: Times Leader
10.02.14 NEPA Blogcon returns Source: Citizens’ Voice jumpstart!
09.26.14 Ep 569 Hour 2: NEPA BlogCon Source: 94.3 The Talker / David Madeira Show
09.25.14 BlogCon Returns for Third Year Source: The Wood Word
09.24.14 NEPA BlogCon on ComputerWise TV Source: ComputerWise TV / BRC TV 13
09.23.14 NEPA BlogCon PSA Source: WNEP-TV & Park Multimedia
09.23.14 Planning NEPA’s Blogging and Social Media Conference: NEPA BlogCon Source: Rooted
09.17.14 NEPA BlogCon on Rock 107 Source: Rock 107 Angry Prospector’s SoundCloud
09.16.14 Blue Ridge Cable Community Bulletin Board Source: Blue Ridge Cable
09.11.14 Holy Moly. I’m over on! Source: Mandy Boyle
09.11.14 Up Close: Mandy Boyle Source: The570
09.09.14 Blog of the YEAR?! Source: The Dish Ran Away with the Spoon
09.07.14 Political Blog of the Year? Source: Posts From The Fringe
09.07.14 The LuLac Edition #2723, September 7th, 2014 Source: The Lu Lac Political Letter
09.05.14 NEPA BlogCon returns in October, hosts Blog of the Year Awards Source: NEPA Scene
09.05.14 3rd Annual NEPA BlogCon (Bloggers Conference) returns on October 11 with Blog of the Year Awards Source:
09.01.14 NEPA BlogCon Back Fresh Again in 2014 Source: Karla Porter
08.29.14 Help needed for WordPress Genius Bar at NEPA BlogCon Source: Northeast PA WordPress
07.29.14 Podcast Episode 1 Source:
07.26.14 Datebook: The Your guide to area meetings and events Source: Times-Tribune
07.08.14 Blog of the Week: NEPA BlogCon Source:
07.08.14 PA Live! Blog of the Week: NEPA BlogCon Blog Source:
06.18.14 NEPA BlogCon Kick-Off Party Source: WBRE-TV
06.10.14 Why EVERYONE should attend NEPA BlogCon Source: CoalCreative Internet Marketing


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