What goes around, comes around.
A tired old adage for sure, but like most clichés, it contains a simple truth: the good we send out into the world often finds its way back to us in one form or another, and the negativity, apathy, and downright awfulness we put forth is extremely adept at circling ’round to bite us in our deserving little rear ends as well.
Karma is both Cinderella’s fairy godmother and her vindictive stepmother, but unlike poor Cinderelly, you get to choose which one you want knocking on your door. So who do you prefer to have sniffing around your business – a sweet, wish-granting granny? Or a critical old hag who makes you scrub the floors five times a day?
Stretched fairy tale metaphors aside, the point is that the way you treat others is the best example you can give of how you want others to treat you – and your business.
The topic of business-related karma is something I’ve taken seriously from the get-go. My business is very much built on referrals and word of mouth, so creating and maintaining strong relationships with my network is crucial not only to my success, but also to the way I want to achieve that success – through authentic, personal connections. And since my crowd is largely online – specifically, on Facebook – I put heartfelt thought into what kinds of interactions I put out there, and thereby, what kinds of interactions I would like to receive.
Now, let’s get one thing clear before I share my best practices for good Facebook karma: this isn’t about ulterior motives, and it isn’t about being nice just to make a sale – it’s about being nice because it’s the right thing to do, because it’s the right way to conduct business, and because, duh, of COURSE you want people to be nice to you, too.
It’s about starting a cycle of kind, caring business practices that we can all feel good about.
4 Ways to Create Positive Facebook Karma
- Celebrate your friends’ accomplishments. Sarah got a new job? Jason finished his first 5K? Don’t just like their status; take the extra five seconds to wish them a sincere congrats. And if your friend’s milestone is something that might interest your crowd – for example, the opening of a new local business or the publication of a fabulous blog post – share it and give them an excited shout out. “We rise by lifting others.” – Robert Ingersoll
- Turn your kind thoughts into kind words. How often do you have a nice thought about someone (ex. “Love that dress,” “She’s looking great,” “Wow, good for him”) that never makes it from your head to the person you’re thinking about? Take the next step and actually give someone that compliment you were thinking. You never know how it may make their day.
- Say hi when you add a new friend or like a new page. Give this new connection value from the start by sending the person (or business, which is really – you guessed it – a person) a quick message or post to say hello, including a genuine compliment or reason for wanting to connect. Example: “Hey Ash, so glad we’ve reconnected! Your kids are adorable!” or “So glad to be a new fan of your page – I loved your post about creative photo displays.” You wouldn’t just walk up to someone in person and exchange business cards without a word. Say hello for Pete’s sake.
- Take the time to say thank you. Basic manners should be just as second nature online as they are off, but since that’s unfortunately not the reality, a little thank you can go an extra long way online. Whenever possible (I know it’s not feasible to respond to every single comment when you’re receiving hundreds per post!), thank those who encourage you, offer feedback, and participate in your online community. Everyone likes to feel seen and appreciated. Let your peeps know they are both of those things.
Karma isn’t a foolproof system – every day, kind people get trampled on and jerks get away with their jerkiness. But you can most definitely tip the scales in the favor of good business by incorporating these tips. And if you have some more ideas for fostering positive Facebook karma, share in the comments!
About The Author (and NEPA BlogCon 2014 Speaker!): Elizabeth Guerrero is the founder of Team Thrive, a group of life-hungry women who are redesigning their lives through collaborative, relationship-based business. Elizabeth is realizing her own purpose through business mentoring, lifestyle blogging, and photography. She shares her joys and reflections on her personal blog, Radiant Abandon, and is a travel and culture blogger for Scoutie Girl. Elizabeth is unapologetically enthusiastic about sunsets, yoga, travel, green juice, vintage handkerchiefs, her two crazy cats, and her business.