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Guest Post: How The Wiggles Use Social Media

Categories: Guest Posts,Social Media

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Every so often it’s nice to escape social media for a day, especially since I write about it constantly for my freelance clients. Last weekend, we went on a journey with our 2-year-old daughter, Megan, to Upper Darby, Pa., to see The Wiggles. (For those of you who have no idea who The Wiggles are, they are an Australia-based children’s music group. They are on tour in the United States).

We were sitting in the theater waiting for the show to start, when one of the Wiggle-y dancers came out on stage, and they told everybody that The Wiggles are on Twitter. Their Twitter handles are:

@Anthony_Wiggle (Anthony Field)

@Simon_Wiggle (Simon Pryce)

@Emma_Wiggle (Emma Watkins)

@Lachy_Wiggle (Lachy Gillespie)

He also said that anybody who wants to send a tweet to Dorothy the Dinosaur (another Wiggles character) can do so by tweeting using hashtag #WigglesPhiladelphia, and they would read some of the posts later in the show.

That officially ended my social-media-free day. We sent a tweet to Dorothy:

Unfortunately, our tweet wasn’t read during the show, but to our surprise, we received a tweet several days later from Emma Wiggle:

You can find the Wiggles on Facebook here, and on Twitter here. They use social media to announce contests, tour dates, show behind-the-scenes photos, provide links to stories about The Wiggles, and more. The Wiggles do respond to comments on Facebook.

Tim Sohn will be giving a presentation — Social Media for #SmallBiz 101 — at NEPA BlogCon from 11-11:45 a.m. Follow him on Twitter @editortim, or connect with him on LinkedIn.

Author: Tim Sohn

Tim Sohn is a social media consultant who focuses on small businesses and startup companies. In addition, he is editor of mediabistro.com‘s daily social media newsfeed, brand-new Bitcoin email newsletter, and monthly Freelance Marketplace email newsletter. He has interviewed digital and social marketing executives from Entenmann’s, Weight Watchers, Dunkin’ Donuts, The New York Times, and more. You can find him on Twitter @editortim and on LinkedIn.

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