It’s time to meet our speakers! First off, we’re speaking with Dan Kimbrough of Park Multimedia (a long-time partner of NEPA BlogCon!)
Dan Kimbrough is an award-winning producer who brings over a decade of global media experience to Northeast Pennsylvania. Awarded with the Award of Distinction by the Videographer Awards twice, Gold Empixx Awards, and an Award of Merit by Accolade Awards, Dan currently serves on several division boards at the Broadcast Education Association.
He continues to shoot in locations as far as Jamaica and as close as NYC and Philadelphia. Dan has a love for storytelling and is consistently growing his skill set as technology and media distribution continue to evolve. From audio production and podcasting to the world of 360 videography and virtual reality, Dan continues to find new and immersive ways to tell stories.
When not overseeing projects for Park, he studies and teaches all forms of media and presents nationally on social media strategy and diversity in media. In his spare time, Dan co-runs the food blog Whiskey Bacon and serves in his favorite role, Luca’s Dad.
We had the opportunity to spend a few minutes with Dan before NEPA BlogCon to give attendees an idea of what to expect in his roundtable discussion, “I Know Why I Need to Use Video, but Can Someone Tell Me How?”. Here’s what he had to say:
What do you love about working with media? (could be video, photography, etc. – we know you work in multiple mediums!)
The constant change. Every day it seems something new is happening or some new technology is released that changes how we communicate and use media. It drives creativity to always have to relearn what you know and to have to keep up with how the media shifts.
3 years ago 360, augmented reality and virtual reality were things in the distant future for consumers, now the new iPhone allows for AR/VR option to be used with emojis. Facebook Watch is poised to take aim at YouTube’s views because we’re always on Facebook. There are now camera’s that allow for live streaming without the use of a computer.
All of this means we have to change what we know about media once again. That excites me.
What is a mistake that beginners in media always make?
Thinking it has to be perfect the first time around. The only way to get good at something is to learn from your mistakes and make it better the next time. Many people let fear of having an imperfect video, photo, blog post, etc. stop them from producing content. Don’t let that happen. Produce a ton of stuff, analyze what you did wrong and the criticism you received, make the necessary changes and keep going.
If I’m a small business or have a personal brand, where do I need to focus so I can get the exposure I need without overdoing it?
Storytelling. Specifically, your or your business’s story. It’s rare that you have a product someone can’t get from someone else, so don’t try to sell people on that.
Sell them on your story. Show them your process, your day-to-day, your failures, your successes, your clients, and yes, your product. Do it visually and often so they can see why you’re the brand they want to choose. If your product is good and people connect with your story, they will keep coming back and become part of your brand’s story.
What platforms do you recommend posting this content to?
If you’re already using a platform and have a following, do it there. Don’t try to force people to follow you somewhere new. If you’re not using a platform, find the one you feel most comfortable with and can make part of your daily routine. You may need to spend some money on advertising if you’re just starting out, but take the time to build a following over time and you’ll do just fine.
If I were hard-pressed to pick just one platform, right now I’d say Instagram. Instagram has the easiest way to build a following using hashtags and is great for getting used to sharing daily. But remember that media is always changing. In three months I could have a completely different answer.
What kind of changes do you foresee now that we all have cameras in our pockets?
People love to share their world and communicate. I think we’ll see even more live streaming as bandwidth and technology continue to increase year after year. We’re entering the experience era where people can easily share their world with their friends/followers. It’s no longer just about telling the story orally, now we have to show people we were there.
I also think that we’ll see more focus, at a consumer level, on quantity over quality. Having a camera on us at all times means we shoot everything, even if it’s not worthy of capturing.
Expect to a lot more existing and new platforms pushing video usage and higher res photo sharing. The downside is that it’s all digital, so we’re missing out on having physical photos and videos. Eventually, we’ll have to figure out an offline way to store the hundreds of gigabytes of data we’re each collecting year after year.