John Dawe knows how to attain excellent results! He will be a powerful speaker at the NEPA BlogCon this October and you won’t want to miss him! He will be sharing his extraordinary knowledge on helping your small shop nonprofit or small business learn key elements; strategies to identify your target audience, and then engage with them to keep their attention. With over 15 years of communication, marketing, and digital brand management experience, the techniques learned will propel your company or organization forward.
John’s answers to the following questions demonstrates just how intense of a session it will be! Tickets to hear him speak are on sale now and below is only a taste of what is to come! Be prepared to be inspired and get excited. From reading his answers, I can’t wait to hear him speak! Enjoy!
John Dawe, MNA CNP, CFRE, Dawe Consulting, LLC
1) From seeing the numerous companies and organizations, both non-profit and profit, that you have worked with, helped develop, or have founded, it’s easy to realize you run a successful business and must love what you do. What caught your eye to choose this area of study? Where did your passion come for it?
In both the for-profit and non-profit worlds, there needs to be a clear focus on maximizing return on investment. While in the for-profit world this is typically the formula of total sales revenue minus all related expenses, this is not as clear for start up companies or nonprofits. These organizations must focus on achieving strategic goals and objectives that are not as concrete as a sales dollar. I’ve always enjoyed the challenge of pulling in an organization’s mission, vision, core values, and strategic goals and helping them create a plan for success, and then watching them work their plan. Ultimately their success results in people’s lives improving – whether because of a service provided by a nonprofit, jobs created through economic and entrepreneurial development activities, or individuals gaining experience.
2) What are some of the best ways you feel advancement in technology, with the ever changing opportunities it provides, has helped businesses grow?
I’m a big fan of the Jim Collins bestselling book Good to Great. In it, the author discusses how leaders use technology, not simply as a solution to a problem, but as an accelerator to take existing practices and procedures and increasing their effectiveness by standardizing process and driving engagement. Collins asserts, “When used right, technology becomes an accelerator of momentum, not a creator of it.” Great companies refrained from adopting technology because it was trendy; each tool they chose to leverage was carefully selected.
In creating strategic, marketing, technical, and development plans for my clients, my decades of experience in the information technology arena is immensely helpful to show strategic acceleration within each practice area.
I think the current “big thing” from the IT spectrum to help current businesses is the boom in cloud computing and software-as-a-service. For example, instead of printing, mailing, or even e-mailing invoices from a Quickbooks-type software, we use the Freshbooks (http://bit.ly/dawefresh) online invoicing service. Invoices are built in minutes and then can be e-mailed to the client or even mailed (along with a payment stub and return envelope) for a small fee. It has saved hours. We also use cloud-based online project management tools to streamline communication amongst our associates.
3) In building your business, Dawe Consulting, have you seen companies which embrace change with enthusiasm gain an advantage? If so, what do you feel they should be most aware of, or do, in order to keep this competitive edge?
There are three types of companies I’ve encountered.
The first embraces change readily and easily. These companies often struggle with what I refer to as “chasing after the newest shiny toy” syndrome. These companies see the latest iPhone and go out and buy them for their employees, without regard to the fact that they just upgraded phones less than a year ago. The change is not always needed and can have a disastrous effect on the organization’s bottom line.
The second is almost completely change-resistant or even ignores that change is happening around them. To carry on the iPhone analogy, these are the folks who still have a flip phone, but work in an industry where having quick access to e-mail or various mobile apps “on-the-go” could significantly improve their efficiency.
The third is the “sweet spot” of change. These businesses understand that change is a necessary part of doing business. From a tech standpoint, these are the people who understand that faxing is still a thing (Seriously? Yeah, it is.) but probably have canceled their fax line and now use eFax.com or have a fax box at the local UPS store because it’s just cheaper. They are the change leaders because their decision making framework has evolved to take into account both the short and long term effects of change on each critical area of their organization. This means when change happens, they are well educated and able to lead, both by example and by effective organizational communication. By ensuring these decision making processes are in place, and that decisions are timely, this kind of organization often will have the competitive edge.
4) Has owning your own business always been a goal of yours? What do you like most about it?
About 12 years ago, I worked for a company for about a month which gave me enough experience with bureaucracy and hoop jumping that I knew the kind of place I didn’t want to work. I spent several years after that doing IT and marketing consulting for nonprofits in the area. From 2006-2009, I worked at the e-commerce solution provider Solid Cactus in numerous roles from senior project manager to marketing, IT to community relations, and corporate communications. When the company was sold to Web.com (Nasdaq: WWWW), I moved over to Neeps, Inc., the pet supply company founded by the former Solid Cactus owners before establishing the Dawe Consulting agency services and training divisions.
5) Considering your commendable and long list of accomplishments in your field, it seems you might heartily live and breathe your work. However, you must have some other hobbies unrelated to the business world you enjoy. What might some of these other ventures or likes be?
Well, they say that if you love what you do it isn’t work. That’s sort of true. When I’m not working on “work stuff” I play a lot of board games at The Game Chateau (http://facebook.com/gamechateau) , a business that I serve as strategic planning and marketing consultant – so it kind of mixes work and play which is fine for me. Also, anyone who follows me on Facebook (http://facebook.com/johndawe) will know that I spend a lot of my free time with my family — particularly on adventures with my mother who has (sort of) mastered the art of the selfie, and I couldn’t be more proud/terrified.
Thank you, John. From your outstanding answers it is going to be a real treat to hear you speak at the BlogCon. Can’t wait! I appreciate you taking the time to offer such knowledgeable remarks above, and it is exciting to know more awesomeness is to come! 🙂 See you there!