1. What do you do for a living (company you work for, official title, daily responsibilities, etc.)?
During the day I work as an administrative assistant at a classical music management company outside of Philadelphia. But every evening and weekend I work on my side-hustle building a business as a freelance web-designer and content creator.
2. Can you tell us a little more about the beginnings of your blog, when/why did you start it and what have been your biggest ah-ha moments?
I guess you can call me a serial blogger. Over the past decade, I’ve blogged about music, art, street fashion, baby boomers, and women who have made big changes in their lives. I suppose my biggest ah-ha moments came after I moved away from WordPress.com and started using WordPress.org. I loved playing with all the plug-ins. Currently, I work with the Genesis Framework and I’ve started to build my own Child Themes. Every day I have a new ah-ha moment!
3. Where do you pull your inspiration from (in relation to your blog)?
50 Ordinary Women features interviews with ordinary women who have made extraordinary changes in their lives. When I decided to start my own Second Act Career after teaching piano for many years, I found inspiration from these women and others who had gone through a similar evolution, many leaving the corporate world to launch their own creative businesses. More recently I’ve been blogging at CatherineShefski.com about the Baby Boomer generation in general, and personal reinvention in particular.
4. What (offline) hobbies do you like to do in your spare time?
Screenwriting started as a hobby but has since turned into something much more. (I hope to have some exciting news to share about one of my screenplays in the next couple of months.) I also love to soak up inspiration at any of the wonderful art museums in my neighborhood including the Barnes Foundation and the Philadelphia Museum of Art. However, and I hate to say it, recently most of my spare time has been taken up looking at “source code.”
5. If your blog was an animal, what animal would it be?
A snake. Just as the snake sheds its skin, my blogs are always evolving, shedding old content, and outdated themes. They emerge, shiny and new, cleaned up and pared down.
6. Briefly describe your session “Don’t be just a Blogger – Become an Infopreneur!” for us.
The self-publishing business is booming and now’s the time for bloggers to get on the bandwagon. A free PDF download can encourage mailing list sign-ups, but a book can establish you as an authority on your topic and turn into a passive income stream. There are standard information products that people will always want. Workbooks, books, and e-books top the list – and Amazon has made publishing them easy.
Attendees will learn how to create a “call to action” and solidify their brand by giving away information downloads in the form of mini-courses, ebooks and worksheets. They’ll learn how to turn those information products into income streams with Gumroad, Paypal or Shopify.
They’ll learn how to take one blog post, turn it into a book and publish through Kindle KDP or CreateSpace. They’ll get an overview of the basics of book design with an introduction to CreateSpace Templates as well as Canva. They’ll learn about pricing, royalties and marketing.
Finally, conference attendees will be treated to some author stories that WOW! They’ll see how they can take their expertise and their passion to the next level and become more than just a blogger, they can be an Infopreneur!