1. What do you do for a living (company you work for, official title, daily responsibilities, etc.)?
I currently am working at Social Media and Mobile Products Coordinator at New York University. In addition, I also am the chairperson of the Edu Web Digital Summit and run the Why I Social Podcast. My day-to-day work is focused in three key areas: social strategy, training and mobile products.
I also have the opportunity to run and manage a group on campus, the Social Media Ambassadors, which is home to approximately 200 faculty and staff members who operate social media accounts on campus.. It’s designed to build knowledge around social media and enhance the NYU community.
2. Can you tell us a little more about the beginnings of your blog, when/why did you start it and what have been your biggest ah-ha moments?
My blog (personal) tends to be home to more podcast posts than blog posts lately – but it was born out of a desire to write more a few years ago. My greatest blogging success actually came with an old blogger blog that I used to run called Pinstriped Scranton which focused on coverage of the Scranton Wilkes-Barre Yankees.
My biggest aha moment, however, came when I realized that people were actually interested in my podcast and saw huge increases in hits to my site because adding it’s content to my site. It also verified for me that podcasting was indeed on the rise and could work well in conjunction with blogging.
3. Where do you pull your inspiration from (in relation to your blog)?
Much of my inspiration for my blog comes from the idea of storytelling. Whether it’s a blog post about a podcast or a topic that means the world to me – it’s focus must be telling the story. I don’t claim to be the greatest writer and I write like I talk sometimes – but I believe I can effectively tell a story or conversation well-enough worth reading.
I also love writing about career focused topics like personal branding and effectively using social media. Suffice to say that most of my LinkedIn long-form publishing is on such topics.
4. What (offline) hobbies do you like to do in your spare time?
The focus these days is on family (I’ve got a near 2.5 year old). Being a dad is a job more so than a hobby – but it’s the greatest job I’ve ever had. If you can’t find me, there’s a good chance you’ll find me at a baseball game or trying a new craft beer. I try to write when I can for a few additional blows including Social Media Strategies Summit.
Additionally, I enjoy traveling (when I can) and meeting up with friends I’ve made through social media. Taking online friendships offline has been a real joy the past few months and it’s something I intend to do more of moving forward. Showing the value these friendships can create (check out @SocialRoadTrip if you need more proof) is just far too much fun!
5. If your blog was an animal, what animal would it be?
This question is a lot harder than it should be for me to answer. If I had to pick one answer, I’d have to say a turtle. It’s not that the blog moves at a slow pace – but it’s a consistent, planned speed. There’s no content for the sake of content.
6. Briefly describe your session “Building A Community For Your Podcast” for us.
The popularity of podcasting is growing and it’s becoming a “can’t miss” opportunity for community building. Getting started can be a challenge, however. This session will cover the basics of getting started and how to utilize social media to build a community around your podcast. Additionally, I’ll cover ways to amplify podcast delivery through blogging and ambassador programs.