After a last minute cancellation, Clay LePard from WNEP-TV/Newswatch 16 agreed to speak at NEPA BlogCon 2015 about using TV and video to become a subject matter expert. Clay is one of the newer members of the Newswatch 16 team, joining the station in October 2014 after spending several years reporting for WHBF in Rock Island, Illinois. He is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University. If that wasn’t impressive enough, he also worked as a reporter for ABC News’ On Campus program, where he covered stories in upstate New York for a national audience. He also interned with NBC for the Winter Olympics in Vancouver and with ABC News Nightline in New York City.
Clay’s talk will explain how video is revolutionizing the internet and blogosphere. It helps you build connections and put a real face on your brand. It’s also a key way to increase your social media reach. However, sometimes even the best writers, photographers, and speakers freeze the moment they see the red “record” light blinking. Once the basics of on-camera are explained, you will get tips on how to pitch yourself as an on-air expert for their local television stations. Getting viewers to know you on your local news is an excellent (and free) way to promote your blog.
Some of the take aways from this session will include:
- What to wear (and not to wear) on camera
- How to apply make-up for television and video
- Secrets to being comfortable in front of a camera
- How to talk to your audience without a script or teleprompter
- How to become a guest on your local news
1. Clay has covered a story in every county in WNEP’s coverage area! While he may not originally be from Northeast PA, he’s certainly been all over it. He truly is proud to serve the region (as you can see in the photo below).
2. Clay collects pictures of odd things he sees in his travels along I-81.
3. He just recently got engaged! Congrats! 🙂
4. A Talkback 16 caller once compared him to a certain character from “Rudolph the Red Nose Reindeer”. We don’t see any resemblance…do you? Listen to the call audio here.
5. He hates the word ‘blaze’ and refuses to use it in any of his live reports.