Evergreen content for your website, business or other, is an important part of your content marketing strategy. It is a type of content which acts as a foundation for what you are building; and without it, it becomes more difficult to build a substantial, nourishing, and engaging site.
Content which is timeless, offers high value, and is seen as a definitive source is considered evergreen content. It is content which has relevance no matter the season. It stays ‘fresh’ or ‘green’ even after months or years of being placed on your website. Evergreen content provides a person benefit whether they click on it right after it was posted, or years later.
The reason this type of material is so vital for your marketing strategy is because it acts like a foundation for which you can then build a strong structure upon.
The key to any construction is its foundation. When picturing a skyscraper, this concept is readily understood. It’s easy to realize the foundation needs to be solid in order for the tall building to withstand the tests of time and not crumble to the ground.
The same is true for the overall structure of your business or blog. A secure and timeless base of material offers continued value and allows you the opportunity to grow an audience, and/or keep customers returning.
You want to build something great; you want it to last through thick and thin; and evergreen content will help you do that. Here’s how.
Evergreen content that is high quality will gain traction over time not lose it. It ranks best with search engines which bring traffic to your site and/or business. And when a person has found value with your content, they are more apt to share and link to it. These connections continue to be built upon. Work you created and published once keeps working for you. That is extremely valuable and the power of evergreen content.
How to Create Evergreen Content
So I’m sure you are ready to create some evergreen content. Below are some ideas for how to begin building your foundation.
Whether you have a blog or a business, Frequently Asked Questions, are great first building blocks. Take a few moments, or more, and think of any and all questions which might be asked by someone just coming to your site/business. These questions usually address ‘beginning matters’, which then writing a post to answer them, provides perfect foundation stones.
It is basic, but yet important material that needs to be available on your site. When a new person visits your site, and wants to learn more, it is these type of posts they look for. If you don’t have it, you are missing out. They’ll go somewhere else to find answers to their questions. Because this type of content remains relevant, timeless, and definitive, you are creating a strong foundation for not only use in your content marketing strategy, but your audience’s needs.
Another excellent source of evergreen content is to create how-to’s, educational, or instructional posts. Again, think of what a person might want to know after being introduced to your site. Give it to them. Most often this is Evergreen Content.
Reviews and Resources
Writing reviews on books, videos, other resources, etc. is timeless. And for people who are looking to learn more, they appreciate ideas on ways they can. They are thankful to you for offering your knowledgeable opinion and giving guidance to things they can benefit from. You don’t have to know everything, but you can help your site’s traffic find what they might want at the time (if you don’t have it). And if you provide material which allows them to easily do this, they will come back to you to get more in the future.
Glossary, common lingo, or term posts are another great asset to create for a secure base on your site. Although you know all the jargon for your business or topic of your blog, newcomers always don’t. These type of posts are a quick way for them to learn and get up to speed, before they get lost. They are grateful for them.
Top Ten Ways to do ‘X’ or Five Great Places to Visit or Three Inspiring Books to Read are examples of List Content and these make awesome posts. People love lists. They can quickly scan through them, go back, and read in more detail on items they want. They are a fun way to combine or summarize posts on your site. And if you’ve written in more detail about all ‘Ten Ways to do X’, then you can link to each article within your list article, demonstrating you have lots of what they are interested in.
History or Origins
Writing about the history of things offers interesting back material. Many of your readers are curious about the history and origin of things. Provide this historical and timeless content which is relatable to your blog/business’ are of expertise. Your audience will see you as a well-informed owner and this helps give you credibility.
Create a Hub for Evergreen Content
Once you have numerous evergreen posts on your site, you might want to consider offering ways it can be easily found on your site. Creating a hub for this material is beneficial. This can be done by using various side widgets or menus. Many sites like to use ‘Most Popular Posts’ or ‘What You Need to Know First’ or ‘Best Ways to Start’ titles.
Decide what works best for you and advertise all the valuable material you have on site.
It could be as simple as ‘DON’T MISS THIS’ with a menu of categories underneath.
And what you, or they, don’t want to miss is EVERGREEN CONTENT!
Build a foundation, build strong, build big! Build Fun!