“When you talk, you are only repeating what you already know. But if you listen you may learn something new.” ~ Dalai Lama
More than ever, internet audiences are gravitating towards blogs that provide unique, consistent, and powerful content. They are exceedingly in want of new and interesting information to either educate, inspire, or entertain.
If your blog could be a place an audience flocked to in order to receive this kind of content, wouldn’t you want to learn how to give it?
Of course you would!
Well there is something YOU can do that provides your audience with extraordinary and sought after subject matter. Master its technique, work it, and your blog will have unlimited potential because of it.
So what is it, you ask? Do you really want to know?
First let me ask you, do you know it’s a fact, “Every person you meet knows something you don’t?” (quote by Bill Nye, Science Guy)
Think about that. What do they know; or what perspectives, exciting stories, or interesting facts do they have, that you, and your audiences, don’t know, and WANT to know or would love to hear about?
Well, ask them! And then give this to your audience! There is your answer. Skilled questions. IT is the art of interviewing.
Interviewing others provides an excellent method to give your audience exclusive content. It’s not a new science. Isn’t that what Oprah Winfrey, news programs, many morning shows, etc. are wildly successful at doing for getting high ratings? You don’t have to know everything; you can just act as an intermediary that provides your audience with things they want to learn or be inspired about.
And since you ask the questions, it is only you who can offer the information. When you learn how to ask stimulating questions that instigate captivating answers, and continue to do so, you will have listeners craving for your next blog post or podcast!
The following Six Think Tips are on how you can generate this type of incredible content. With millions of blogs on the internet, and readers being overwhelmed with information, it is a perfect way to cut through the noise and gain an audience interested in what only You have to offer. You can give elite and entertaining information that they can’t find anywhere else. Here’s how. You only need to think about a few things.
“Think left and think right; and think low and think high. Oh, the things you can think up if only you try!” ~ Dr. Seuss
1.) Think about your audience.
Some great questions to first ask yourself are: Who is your target audience of your blog? What do you think they want to learn or know? Is there a way you can inspire them? Can you help them accomplish something they might want to do? How can you help them learn new things? Can you give them advantages? Are there successful techniques you can share with them? Are there whats, wheres, whens, whos, whys, and hows you think your audience is interested in, and that you can go more in depth or offer different perspectives about? Think what you can give your audience to help, inspire, or entertain them.
Once you understand your audience, pinpoint and pick a subject matter you feel they will be attracted to, and then ask yourself, who can you interview to help you give them this?
2.) Think about your interviewee.
When contacting who you want to interview, remember they are busy too, and so respect their time. Introduce yourself by way of a short email, phone call, or other social messaging means.
Quickly, but passionately share why you’re contacting them. And realize, you are asking them to give you something (an interview), so offer them something first. Your enthusiasm, sincere appreciation, and willingness to promote them, offering exposure to a different audience, and presenting them in the best light goes along way.
Even if your audience is smaller than theirs, your interview will give them content they can share to gain credibility and publicity with their own audiences. Be sure to relate this potential when contacting them.
You will want to include your purpose for the interview when you contact your interviewee too. So…..
3.) Think about the purpose or desired outcome.
Ask yourself, what do I want the audience (no longer just yours, but also the interviewee’s and newcomers) to gain and take away from this? Is it merely educational? Can it be entertaining as well? Do you want to make them laugh or hit upon another emotion? Is the purpose to inspire, make aware, inform, etc.?
This is important to think about. Your answer will help formulate questions that will guide the entire interview process along a path to give this end objective.
In an interview I did with New York Times Best Selling Author, Douglas Preston, my goal was for readers to get to know him better. Nothing spectacular, but I wanted them to realize that even though he has written numerous books and is extremely successful, he is also a beautiful person. I think I was able to do that. What do you think? Here’s the interview.
4.) Think about how you can best provide the desired outcome for your audience.
Once you decide on the desired outcome, then you can begin planning on how you want to gain this and start crafting your questions. We are all familiar with the quote:
“Ask the right questions, get the right answers”
Your questions, if asked in a way to guide, help your interviewee provide the wanted content to reach your goal.
There are various ways you can choose to do an interview. You can do a live face to face, or audio only, interview via Skype or Google Hangouts. You can have a live discussion by writing questions, receiving answers, via a chat outlet.
You can also just email questions to your interviewees for them to answer and send back at their convenience. Each has its own advantages (and disadvantages), but choose a method which works best for both You and your Interviewee. Below are a few suggestions on conducting an interview.
Your questions shouldn’t overwhelm either your audience, and especially not the interviewee.
Stay focused and keep to a respectful amount of time and questions. Both are taking time away from something else they could be doing. Give your audience what they want as fast as possible, and allow your interviewee the chance to do so too.
Your questions should encourage discussion.
Avoid asking questions that can be answered with a simple ‘yes or no’. If you do ask that type, and there are times you must, then always try to add why, or what makes you feel that way, or ask something to get the person to expand on his yes or no answer more.
When asking a question which offers advice, or requiring the interviewee’s opinion, provide a reason for why the following answer is credible within the question itself.
For instance, instead of asking, ‘how do you suggest making a post go viral?’, you can ask, ‘I am amazed at how many of your recent posts have recently gone viral. You must have found a secret. Would you be willing to share some of that knowledge with us?’
See the difference? Craft your questions so your audience will want to listen, and your interviewee wants to provide an exciting answer.
5.) Think about how to best share this amazing content and promote it.
After creating powerful content, promote it. Everywhere and Every way you can think up. Besides immediately sharing it through social networks, many times future posts can refer back to previous interviews, or be suggested as further reading to a post.
This is a great benefit of doing interviews. They can be continually used, promoted, and linked to. The content in them can be timeless which provides supportive material for you to use later.
If your subject matter of an interview involved ‘Creating Viral Content’ and you are writing another post relating to it, simply add, “Oh, and if you missed the interview I did with ‘so and so’, he had some awesome ideas on how to make your posts go viral!’
You can also grab an enlightening quote from the interview and place it with an image to use for a Facebook post. Above it, state the inspiring quote came from the fantastic interview you did with ‘x’, and give a link to it.
Options are endless. Think and be creative. Once done, it doesn’t have to be forgotten. Don’t let it be.
6.) Think about what your audience might want to do next.
So, let’s recap:
- *You have thought about your audience and pinpointed a subject matter to do an interview on
- *You have thought about the interviewee and how participating in the interview can help him as well
- *You have thought about the desired outcome for the interview
- *You have thought about asking the right questions, and methods, to generate that outcome
- *You have thought about how best to share it with a receptive audience
And so now think about what call of action you should suggest for your audience. Don’t leave them wondering. One of the best things to do is provide links your interviewee would like to share. Keep giving.
You can ask your audience to subscribe to your newsletter so never to miss another amazing interview. Do you have an E-book, PDF, or other related posts of interest to suggest further reading? Ask them to Like your Facebook page, Follow you on Twitter, YouTube, and other social media outlets. Ask them to make a comment.
And let me ask you; would you place in comments below a link to your next interview? We would love to read it! (be thinking this is another option you can promote the interview!) And be sure to Like our Facebook page and Follow us on Twitter. There is lots of extraordinary information that you might miss if you don’t!
Working the above six tips will set you on an exciting path for creating the best and successful content. And did you realize not once did you think about yourself?
Remember, Life is a boomerang.
It always gets back to you.
What you send out- comes back.
What you sow- you reap.
What you give- you get.
And if you think of others- they will think of you.