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UX Design in Marketing

How to Integrate Marketing Strategies Into Your UX Design

The problem with being a marketer or UX designer is you don’t always factor in the other’s concerns. Digital marketers, for example, may be more focused on what’s going to get the most engagement. Designers, on the other hand, are focused on what’s going to appear the most visually arresting. Alas, what looks great doesn’t…

Meet the Speaker: The Food Blogger/Social Media Panel

  We’re hosting a panel of small business owners and bloggers who have succeeded in the growing food and beverage industry within NEPA. On the panel, we’ll have Matt Serniak and Matt Lynch (the guys behind the award-winning NEPA Wing Men wing review blog), Mario Bevilacqua (owner and chef of What the FORK Truck and…

Meet the Speaker: Catherine Shefski

1.  What do you do for a living (company you work for, official title, daily responsibilities, etc.)? During the day I work as an administrative assistant at a classical music management company outside of Philadelphia. But every evening and weekend I work on my side-hustle building a business as a freelance web-designer and content creator….

I Was Forced to Blog for Business

My first blog was hosted on Open Diary in 1998…. I can’t talk about it =) When Blogger launched in ’99 I launched Mayan Riviera Living to promote the SE México real estate firm I was involved in at the time. I better skip ahead or we’ll be here all day and I just read…